Using Dynamic Number Insertion (DNI)

AccuRoute® – Dial800’s intelligent call routing system that allows you to control how, where, and when your calls are routed

Call Tracking – The process of tracking calls and collecting information so you can understand and analyze a wide range of data including call source, caller demographics, associated sales, digital marketing attribution, and more

CallView360® – Dial800’s call tracking software for analyzing hundreds of data points through built-in analytics features, custom KPI dashboards, and custom reports

Digital Marketing – Online marketing, instead of traditional print advertising or TV and radio ads, include pay per click, search ads, retargeting campaigns, social media, email marketing, and more

Dynamic Number Insertion (DNI) – An automated call tracking feature that displays a unique tracking phone number for each website visitor, used to collect your callers’ digital marketing attribution data

PPC – Pay-Per-Click, a type of digital advertising where you pay a fee per click on your ad

Ring Pool – The group of DNI tracking toll free numbers that dynamically display for each unique visitor on your website